Content Marketing for Churches
It is true. Putting relevant content on your website can become a very good strategy in reaching people in your community. But it must be relevant.
I understand is that relevant can be such a subjective word. Being relevant for the sake of relevancy is not what I am talking about, but I would pose the question “What are the needs of your community and how can you provide content on your website to help your audience? So an example may be in terms of helping single parents by way of providing options for activities that can be done as a family.
Another area of content may be in providing relationship tools for struggling marriages, or perhaps in the area entertainment for a raining day for young families with one option being “attending a family friendly church”.
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