It is true. Putting relevant content on your website can become a very good strategy in reaching people in your community. But it must be relevant. I understand is that relevant can be such a subjective word. Being relevant for the sake of relevancy is not what I am... Your email list is still the most powerful and effective way of engaging with your audience. With more than 20% open rates, email marketing can be at least twice as effective as your social marketing efforts. In the busy world of Facebook, Instagram and all the other...Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!